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22 August 2024

The rise of branded residences | A new era of luxury living

BRANDED RESIDENCES, A NEW STANDARD IN LUXURY

The global market for branded residences has grown significantly, with the Middle East playing a major role in this trend. Specifically, the UAE is witnessing a significant rise in demand, fuelled by the country’s global reputation, appealing lifestyle, safety and strong investment potential.

These residences are changing the real estate landscape by offering high levels of sophistication and service. Created in partnership with renowned brands in hospitality, fashion, and lifestyle, these homes provide a unique living experience.

THE MINA AL ARAB DIFFERENCE

Nestled in the heart of Ras Al Khaimah, Mina Al Arab by RAK Properties is where luxury and nature come together. This development offers an unmatched living experience with opulence and natural beauty.

Mina Al Arab stands out by combining the luxury standards of international brands with the local expertise of RAK Properties. Elite services from top brands like Anantara, InterContinental enhance everyday living, while the recent addition of Nikki Beach Spa and Resorts adds a special touch to the community.

LUXURY MEETS NATURE

Mina Al Arab offers a variety of homes, from high-rise apartments to waterfront villas, all set against Ras Al Khaimah’s stunning natural scenery. Residents enjoy 64 kilometres of pristine beaches and the majestic Jebel Jais mountains. The development also features lush mangroves that support diverse wildlife, creating a peaceful and ecologically rich environment. This natural connection further enhances its appeal, especially for those seeking to reconnect with nature while enjoying luxurious living.

THE APPEAL OF BRANDED RESIDENCES

Today’s discerning homebuyers look for homes that reflect their unique tastes and aspirations. Branded residences offer this personalised luxury, supported by the quality and prestige of famous brands. Key benefits include:

  • PRESTIGE AND VALUE – Properties associated with luxury brands often have higher market values and maintain their worth over time.
  • ENHANCED LIVING EXPERIENCE – Residents enjoy premium services such as housekeeping, fitness centres, and exclusive amenities.
  • GLOBAL APPEAL – Brands like Anantara, InterContinental, and Nikki Beach bring a global allure to Mina Al Arab, attracting buyers and investors from around the world.

A SMART INVESTMENT

Branded residences are a wise investment. These properties usually command higher prices and keep their value well, offering investors both tangible and intangible returns.

ECONOMIC IMPACT

Mina Al Arab significantly contributes to Ras Al Khaimah’s thriving economy, which is driven by tourism, real estate, and manufacturing. The region saw a 5% GDP growth in 2023, highlighting its economic strength and the development’s ability to attract international investment.

FUTURE DEVELOPMENTS

RAK Properties is set to announce new projects that will further boost Mina Al Arab’s status as a top destination for branded residences. The collaboration with Nikki Beach Spa and Resorts is just the beginning of exciting advancements.

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